Barbie. Not only was she a trendsetter in fashion, she was also an early adopter of electric vehicles, years before they buzzed into the mainstream. In fact, she’s been behind the wheel of Chevy battery-powered Corvettes for nearly 50 years.
So, who better than Barbie to launch the fun, stylish all-new Chevy Blazer EV.
How did we go about it?
Working with director Greta Gerwig, we were able to integrate the Blazer EV into a memorable, over-the-top car chase that was not only exciting but also an emotionally pivotal scene in the film.
For each competition, contestants were given a Blazer EV for field trips, as they dove into the fun task of giving each room in the dreamhouse a creative Barbie inspired makeover.
Movie Premiere Activation: To debut the new Blazer EV, we built a life-size “Barbie Dream EV” toy box inspired by the classic Mattel designs and placed it on the pink carpet. Batteries included, of course.